Getting a large number of our partners, vendors, and users under a single roof is always a hugely treasured opportunity for us, and NAMM 2019 was no exception. With visits from some of our industry’s closest partners and most talented creators, NI users were able to get hands-on with the new hardware and software, and get one-on-one time with the very people who designed and built it.
To launch the day’s events, CEO Daniel Haver looked back at a remarkable 2018 for Native Instruments, and forward to what the company will be delivering in 2019.
First up was NI product specialist Brian Kullas, demonstrating the upcoming line of production tools. The new M32 builds on the traction of NI’s KOMPLETE KONTROL keyboard lineup, bringing full NKS control, Smart Play, and other amazing features to the most portable and affordable keyboard controller we’ve ever built.
Product owner Tim Adnitt demonstrates the all-new integration of Sounds.com sample content with NI’s wide range of production gear. In a matter of weeks, users will be able to browse and compose with the vast library from Sounds.com directly on their MASCHINE and KOMPLETE hardware. As the product lineup becomes increasingly connected to the cloud, integrating a powerful ecosystem of hardware, software and services has become a central part of the Native Instruments experience.
Product owner Stephan Blum provides a hands-on demonstration of the redesigned TRAKTOR software, built from the ground up for iOS, Mac, and Windows. This latest iteration of the software brings the direct waveform manipulation that made TRAKTOR DJ Apple’s iOS app of the year, and merges it with the flexibility and advanced feature set that our desktop TRAKTOR users have come to depend on for their live sets.
We capped off day one of NAMM with a private reception, celebrating the new launches and featuring live performances and DJ sets. Guests included the likes of Junkie XL, Che Pope, and Major Seven, and attendees were able to get hands-on with the new releases.