Native Instruments is returning to Amsterdam Dance Event (ADE) this year with an in-depth look at the culture that’s always been at the heart of our community.
Centered around the launch of the latest Traktor MX2 DJ controller, we’re hosting a takeover day on Thursday, October 23, bringing together global icons like Richie Hawtin and exciting underground talent for a series of conversations, demos, and panels that explore the future of DJing and electronic music.
Voice of the culture
Traktor has always been where sonic boundaries get pushed. It’s the tool that bridges the gap between legends like Richie Hawtin and fresh DJs breaking through today. We’re excited to show how these different worlds influence each other and highlight how Traktor is being built for the future of DJ culture.
This year’s program explores how DJ culture is shifting, from bedroom setups and community radio streams to the fashion at festival mainstages and beyond. We’ll be joined by Keep Hush and Crossfader, along with a new wave of artists and creators for a day rooted in underground electronic music culture.
What’s happening at ADE?
In addition to our takeover day, you can find Native Instruments at the ADE Gear Lab all week, where we’ll be showcasing the new Traktor MX2 and the latest Komplete instruments and effects. Our experts will be on hand for any questions you have and to run demos.
Here is a look at the schedule:
- October 22–25 | ADE Gear Lab (Pacific Amsterdam): Stop by to see the Traktor MX2 and the latest software and hardware.
- Introduction to MX2 (Wednesday, October 22, 15:30 – 16:15, ADE Gear Lab): Join us for a sneak peek at the new Traktor MX2 and the latest Traktor software, followed by an open Q&A.
- Future Frequencies: The New Era of DJing (Friday, October 24, 12:00 – 12:30, Felix Meritis): Native Instruments joins AlphaTheta and DJ Mag in a panel exploring how technology, collaboration, and culture are reshaping DJing.
We’ll see you in Amsterdam
Whether you’re looking to upgrade your setup, get a sneak peek at the new Traktor MX2, or just want to connect with the people shaping the future of electronic music, we can’t wait to see you at ADE. Keep an eye on our social channels for live updates from the ground, and be sure to stop by our events. The future of DJing is constantly shifting, and we’re excited to explore it with you.