embracing 2024
by Rob Singer

Embracing 2024 – a look forward with Native Instruments, iZotope,
and Plugin Alliance

Dear Native Instruments, iZotope, and Plugin Alliance creators,

I want to start by saying “thank you”. Thank you for being a part of our communities and helping shape the future direction of Native Instruments. And as I express my gratitude for your ongoing support, I also want to pause and acknowledge the concerns and frustrations that some of you have voiced. Whether it’s about product updates or customer support, we are listening, and we are actively seeking to address these issues. Your feedback is a pivotal part of our journey, and I am hopeful this post is the start of a meaningful dialogue with all of you.

Our goal remains: develop new and innovative products to support you on your creative journey. And some of our 2023 accomplishments, from Ozone 11 winning the title of ‘Best Plug-in’ from Sound On Sound magazine to Traktor Pro v3.9 being awarded “Best DJ Production Technology” at the 39th Annual TEC Awards, underscore this commitment.

Already in 2024, we have released several new products, including our recent collaboration with Grammy-winning artist Jacob Collier, which resulted in a unique new instrument that embodies the spirit of innovation at Native Instruments. And last week we released Trash, our beloved distortion plugin from iZotope (and our first plugin available on iPad as well as desktop).

Looking ahead, with inspiring new instruments and audio tools on the horizon, along with major updates to our current lineup, there’s plenty to be excited about. Later this year, we’ll be significantly expanding what’s possible in Kontakt, while both Traktor and Maschine will receive long-overdue software updates. You can also look forward to an array of new instruments and Expansions, including another instrument built in collaboration with a major artist. And we’re rolling out several new Plugin Alliance releases, starting with plugins from Brainworx, NEOLD, and Unfiltered Audio, with many more to follow.

We’re working on expanding our popular subscription offerings to cover even more of the music creation workflow. But don’t worry – for those of you who prefer to purchase perpetual licenses, we have no plans to stop offering that option.

As well as new products and features, we are moving towards making your experience with us smoother and more connected. We’ll keep you updated on our journey towards a single login for all three brands, a one-stop customer care center to simplify getting support regardless of how many product lines you use, a single installer for any product in our combined catalog, and a unified online shop that brings all of our products together. We’re putting in the work to enhance these areas so you can focus on what really matters – creating amazing audio.

To drive open, two-way communication, Simon, our Chief Product Officer, will keep you in the loop on all things Product via our Community section on the NI website. Simon will provide quarterly updates on our latest releases and previews of what is currently in development. We want to hear what you think and what ideas you have for the future of your favorite product lines. So for a glimpse of what’s ahead, check out Simon’s March product update post.

Your passion, feedback, and creativity drive us here at NI, and I am excited about this next chapter in our journey. Together, we’ll continue to push the boundaries of music production and technology.


CEO, Native Instruments

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